Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Monday, 30 March 2015

School Visits by Y. I. Lee #ChaBooCha


School Visits

I’ve been fortunate to have the privilege of going into local schools with my children’s book, "A Rat and A Ransom."

It’s so encouraging when the future generation enjoys reading. They are a delight to be with. In most instances, I would meet the children in their class room, but at the last school I visited, a week ago, we were in the school hall. There were children from three class rooms, averaging around sixty pupils. They filed into the hall and sat in front of me, on the floor.

I always love their excitement and enthusiasm. It can be a little daunting at first, to have so many expectant faces focused on you, but I’m used to it now and enjoy the experience.

The children had written down the questions they wanted to ask me, and considering the average age was nine, the questions were intelligent and sometimes challenging. They wanted to know about the publishing process, even editing, which came as a surprise - until the teacher explained that the children were doing their own writing and learning to edit. 

It thrills me when I hear children love to write, as well as reas - some budding authors for the future I think!

The question and answer session was great fun, but reading to them is my personal favourite. The fact that I’m reading from my own book makes it particularly special.

The children are so attentive, overawed I guess by the fact that an author is in their school and reading to them.

It’s a real privilege, to be trusted with such an amazing responsibility.

It’s not easy for an author to go into schools, these days. However, for any author wishing to do so, here are a few suggestions:

The easiest option, and the one I was able to take advantage of, is to approach a teacher’s assistant. I was fortunate to be close friends with two, both work in different schools, in my area. They each took a copy of the book and showed it to the head teacher.

The one school invited me in right away, and I spent one afternoon a week, for a month, reading to the children and answering any questions they might have. This was a particularly nice experience, as, over the month, I built a relationship with the children and their teacher.

At the end of my time there, I presented the school with a couple of free books for their library.

The school I visited recently were given a copy of my book, and, for quite some time, I heard nothing until my friend reminded the teacher.

We have to remember, teachers are extremely busy! She had no spare time to read the book, so gave it to one of her pupils to read.

He really enjoyed it, and to everyone’s surprise, he wrote a review, and a few days later I was invited to attend an afternoon session with the children.

I was so impressed with the pupil's review; I presented him with a mug, bearing the image of the book cover.

A photographer from the local paper came and took photos.

A child, who excels in reading and writing, is definitely news worthy.

It’s a good thing if local authors can go into schools. It encourages the children. They love to meet and talk to a real author, and I know from what the teachers have said…children are inspired to read more and try their hand at writing. So it’s a win, win situation.

I would encourage all authors to go into schools if they can.

Find someone who has contact with the school.

Give the school a copy of the book to look through. They will want to check it is suitable for their children to read.

Don’t harass them, but if you don’t hear anything for a while, get in touch through your contact working at the school, or if you don’t have one, pop in. Schools are busy places and they may well have forgotten.

Most times a personal approach works well.

Also, if you have a friend, whose children attend the school, you would like to visit, give them a copy of the book. The parent’s recommendation can open the door for you.

Then there are the school governors. If you know such a person, give them a copy and ask if they would read it, and if they think it is suitable, recommend it to the school.

And always offer some free copies of you book for the school library.

I hope what I’ve suggested is helpful. Getting authors into schools can only be a positive thing!

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 About the Author


Y. I Lee genre is Y/A Fantasy. "The Shadowed Valley," her first book, was published in 2011, followed by "A Rat and a Ransom," published in  2012. Her third novel, "Through a Glass" was published in 2012 and the sequel "Through a Glass: Gathering Storm" was published in 2014. You can find her book on her Amazon author page.

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Give-away


Y. I Lee has generously offered to donate a copy of her book "A Rat and a Ransom" as a prize for ChaBooCha members. If you are already signed up for the challenge, all you have to do to qualify for the drawing for the prize is to comment on this blog post. Be quick as the drawing will be done tomorrow, the 31st of March, at noon PST. Good luck!


Saturday, 28 March 2015

Marketing Madness - But It Doesn't Have to Be by author Jackie Castle #ChaBooCha


Marketing Madness... But It Doesn't Have To Be 

Fact is, children generally do not buy their own books. Parents do. So, how can you catch, first a parent's interest, then draw in children? Here's a few tips I've thought about and plan to try implementing when my middle grade series, The Watchers is released this spring.

Use Pinterest to Gain Interest

Pinterest is a wonderful place to draw interest in your stories. Start early by following libraries, book interest groups and Kid-lit bloggers on Pinterest. Set up a board for not only your favorite children's books, but set up a board and pin anything that's related to your book. Is it a fictional story? There are loads of scenery and character inspiration pictures you can find and pin to your story board. Make a small note on why you included that link or picture. If you're writing non-fiction? Look for inspirational memes, articles or pictures that will go along with your topic.

Use a Blog Site to Make It Fun

Create a blog that revolves around your story world or topic. Provide extended learning activities to go along with your story or book. Character sketches. Fan art. Extra scenes. Notes, facts or bits of story background written by one of your characters.

Think outside the box and think of the other groups of people who might be willing to purchase your book for a child. Teachers. Home School Parents. Librarians. Daycare Teachers.
Can you provide a list of vocabulary words? How about math or social studies lessons to go along with the book?

My series The Watcher's deals with nature conservation, so I'll be including lessons about nature, recycling, protecting wildlife and other topics on my Watcher's book series blog.

If you have illustrations, see about offering coloring pages that can be printed and colored.
Create videos you can put up on YouTube, your website or other social networking sites. Read part of your book. Show pictures of a character and talk about them. Again, think outside of the box. Think of what can you do, that a parent will want to show their child to help entertain them? Keep it simple. Keep it fun.

Posting on Promotional Sites

Invest some funds on purchasing ads on book promotion sites.
There are many who will help get your book out to people who are looking for... well, books. Some you will pay a lot, but many only require a small fee. Do some research, see what the audience is for various promotional sites. Maybe often promote children's books.

Moving Away From the Computer, now....

Schedule school visits in your area. Better yet, zone in on a writing lesson you can teach children. Offer your workshop for free with the allowance of selling your books. Print up a list of your books for children to order before the workshop and the price of each book. Make sure your presentation is good, and then ask the teachers for feedback.

Check with your local library about speaking on your topic, or offering a workshop and selling your books. Again, you can teach writing lessons, or offer summer classes.

Craft Fairs and Book Fairs are both places families will visit. Check into setting up a vendors booth.

Resources:
- Joanna Penn at The Creative Pen offers tips on marketing, and does weekly podcast about the writing life. There is one podcast that deals with marking children's books.
- Six Powerful Ways To Market Children's Books.
http://www.30daybooks.com/six-powerful-ways-to-market-childrens-books/

- Katie Davis is a great resource on marketing kids books. Tune into her Brain Burps About Books podcast for tips and ideas on marketing and the kid-lit world.  

- Children's Book Insider and another great resource for all things dealing with Children's books. There is a membership fee, but they offer a wealth of tips and training for children's writers. http://cbiclubhouse.com/clubhouse/

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About the Author
Jackie Castle graduated from UT Southwestern Medical Center of Dallas. She is a published freelance writer, storyteller and former elementary school educator. She lives in Texas with her husband, children, and dog, Ginger (aka ginger-roonie).

Her favorite pastime, besides reading, is traipsing through the worlds of Alburnium or Fae in search of another story.

She looks for the extraordinary in the ordinary in everything she experiences.

Find out more about her shenanigans over at Jackie Castle's Story World: www.jackiecastle.com where you can find links to her own book blog sites.

The White Road Chronicles http://jackiecastlebooks.blogspot.com

Visit The Castle Library for reading adventures. http://castlereads.blogspot.com

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Give-away

Today's prize is a copy of "The Emotion Thesaurus: A Writer's Guide to Character Expression" by Angela Ackerman and Becca Puglisi. If you don't already have this book, you really should get it. If you are already signed up for the challenge, all you need to do to enter the drawing for this book is to comment on this blog post. The winner will be chosen by a random number generator on March 31st at noon and will be announced later the same day.